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Get this from a library! Cutlip & Center's effective public relations. [Glen M Broom; Scott M Cutlip;] -- "Effective Public Relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference ... Extracted from Effective Public Relations by Cutlip, Center and Broom for use on the Public Relations course in the Tipperary Insititute Multimedia Degree Programme. See also Walter Lippman, "The World Outside and the Pictures in Our Heads," chapter 1, Public Opinion, New York: Harcourt, Brace and Company, 1922. x_ref125pr
Cutlip and Center's Effective Public Relations. Front Cover. Glen M. Broom, Bey- Ling Sha. Pearson ...